Heilongjiang Province, The Aesthetic Plane PSAS And Analysis

As a unique form of advertising, plane public service advertising gradually growsto a mature modern art form now. The plane public service advertisements express theconcept of public morals through unique visual effects and extraordinary creative forms.The artistic charm of plane public service advertising is huge. And it is a practice ofgraphic design which contains both artistic value and social benefits. It is just a picturewith a paragraph of text, but it conveys wakeup call or encourage to people. The key toall of these is that it contains the aesthetic. Through various aesthetic elements, thepublic service advertising triggers people’s aesthetic taste. The creator’s emotion growsinto the primordial essence of the audience’s own good deeds through the ads. However,the researches of the public service advertising are concentrated on television publicservice advertising, not plane public service advertising now. In this paper, Heilongjiangplane public service advertising is the main object of study. We analyze these planepublic service advertisements through literature method and case analysis. This papershows the beauty of public service advertisements from three main aspects, screenconfiguration, text selection and connotation. We analyze how these elements reflect theaesthetic value as well as social cultural and spiritual value in plane public serviceadvertisements. And we briefly introduce how public service advertisements build abridge between the creators and the audience, and how the author’s own emotions andvalues internalized into the audience’s own true feelings. Finally, we put forward somemethods and suggestions to enhance the aesthetic value and social benefits ofHeilongjiang Province plane public service advertising from the point of view ofgraphic design and art aesthetic.