On The Picture Design In The Public Service Advertisement— A Case Study Of A Series Of Public Service Ads "Caring For People"

Public service advertising, as a kind of non- profit advertisement which is different from the commercial advertisement, plays an important role in modern society, and has the unique value and function which can not be replaced. With the continuous development of film and television art and public service advertising, today’s public service advertising has become more mature, a large number of outstanding creative, making sophisticated public service ads continue to emerge, to people transfer correct conception of society at the same time, also let people get the enjoyment of art. Screen design as an important part of the film and television art, also plays an important role in the creation of public service ads. This issue will start with the series of public service ads "caring for people around, the creative process, to explore how the screen design to improve the public service advertising art expressive force and the overall creation level, so as to achieve better social effect.