Analysis On The Factors Of Success And The Enlightenment For Chinese Documentary Of A Bite Of China

In the21stCentury, Chinese documentary after experiencing the trough at thebeginning of this century, soon rebounded. In the new media environment, the Chinesedocumentary Localization is more and more obvious. Especially with CCTV attachedimportance to it, the Chinese documentary is gradually showing columns, channels,market-oriented, internationalization trend. On May14,2012,"A Bite of China"premiered in the CCTV channels, then caused a strong reaction, and even set off a waveof "gourmet hot". This can be said to be a huge success in the Chinese documentary. Thispaper attempts to take “A Bite of China” for example, analyzes the factors of success ofit and the enlightenment of it for Chinese documentary from the cultural, commercial,narrative aspects, as well as the text and shooting techniques.The first part of this paper introduces the successful background. The fundamentalbackground is transformation, including the transformation of the social field, thetransformation of cultural context in the field of special social field and aesthetictransformation. From the foundation of this, the article summarizes overall trend ofCCTV documentary development since the beginning of the new century. The papermakes analysis on the channels, market-oriented, international development trend anddoes research on the transformation in the context of the new media age.The second part is the specific analysis of success factors about “a Bite of China”and cultural connotation, attractive food with passion and moving, as well as the route ofcivilian population are the keys to the success, which is the advantage of "the Bite ofChina” compared with other documentary.The third part is the subject of this article, it reflects on the prospects of thedevelopment of Chinese documentary on the basis of the analysis of “a Bite of China”and makes estimate and recommendations. This paper takes cultural elements as the mostcritical elements of successful documentary, pioneers narrative space around corners,while under the influence of the media and the commercial environment to reshape thescientific marketing strategies.This article attempts to take “a bite of China” for example, and puts forward reasonable proposals for the future development of the CCTV documentary whichprovides a valuable reference for the development of documentary.