Growing Trend Of Homebred Documentary Based On The Analysis Of "a Bite Of China"

Homebred documentary has been internationalized and marked a progress due to substantial improvement of media environment with the constantly deepening reform of cultural system in China. In2012,"A bite of China" has bee widely recognized at home and abroad. It refreshes the audience rating of homebred documentary in nearly20years. This documentary bears Chinese people’s memory of delicious food and recalls viewer’s cultural identity. Its spread effect and social value as a public topic has attracted extensive attention in the world.This paper attempts to study the creative ideas, shooting methods and transmission routes of the documentary through specific content and document analysis. Specific factors that lead to its success have been concluded and the content and form of documentary that meet the viewer’s requirements has been analyzed. Thus, the growing trend of homebred documentary has been forecasted and in the hope that reference and theoretical guidance can be given to the development of homebred documentary in China. The trend of the development of documentary and Homebred documentary is Standardization and typing,and the mainstream trend of the spread content of documentary is uniqueness and exclusiveness in home and abroad.The spread of Homebred documentary in addition to sticking to the mainstream channels, but also began to focus on the implement the strategy of multiple terminals.Homebred documentary gradually take the commercial operation pattern of industrialization with the developing, the creation of documentary as the carrier, to promote the development of relevant industries and form scale comprehensive industry chain. Homebred documentary in addition to stick to the domestic market, but also to the international market, Homebred documentary must choose the international recognition and influence content, In view of the main aspects such as social reality and economic and cultural life with modernity and global understanding in our country,let the documentary play the biggest role in those aspects.