On The Micro-blog Teansmissinn Of IP Film In The New Medis Era

In recent years,a word has gradually entered the field of vision.It is "IP",the abbreviation of Intellectual Property,which refers to intellectual property.Compared with other types of movies and TV shows,IP plays the two time of development and two times of dissemination.It is likely that behind the original IP,there are thousands of fans.There are different ways of promoting the new media transmission of IP drama today.Although IP drama has existed for a long time,these IP plays began to propagate and propagate on micro-blog,but it only began in2011,and there is a close relationship between them.On the one hand,from the perspective of communication,IP drama producers needed for their own programs using micro-blog’s publicity,based on this need to seize the original IP fans to further attract more attention,and take advantage of the open micro-blog star effect of the spread of micro-blog,the contents of the text style,video features and topics construction,are to be considered in the micro-blog IP series communication problems;on the other hand,from the point of view,micro-blog can affect the public reading habits,in the new media era there are new communication relationship,each people in micro-blog is also the recipient.In the era of new media,people spend a lot of time on the Internet every day.Movies and TV plays become an indispensable way of entertainment in everyday life.IP drama and micro-blog are intertwined and affect the contents of people’s lives.At present,under the new media environment,they also continue in the face of various problems,micro-blog’s own platform for survival,competition in the same industry,the original IP drama plagiarism scandal and even the whole social information and action than the imbalances of these are need to face difficulties.In this situation,IP drama to develop their own advantages,relying on micro-blog communication is still the essential means for the effective use of the resources of micro-blog,only to know their own advantages and disadvantages,follow the correct route to effectively promote development,better social value,build IP series micro-blog empire.