The Interpretation For The Origin And The Evolution Of The Chinese Characters And Seeking For The Designing Language For The Posters In Chinese

Chinese graphic designers in recent ten years, will begin to pay more and more attention to Chinese traditional culture, Chinese characters have broad and profound cultural connotation, but also is the most basic language symbols of chinese. The Chinese characters used in the poster design will be able to add new culture temperament for it, the Oriental poster design unique style.The author in the understanding of the origin and evolution of Chinese characters, Chinese characters found in the formation and development of society and culture, there is a close connection. The main purpose of Chinese characters is to convey information, but at different times are endowed with different meaning and connotation. In this paper, on the basis of the research on the evolution of Chinese characters in different times during development was given the specific social and cultural significance, and to express to the poster. Intention is now poster design into the traditional Chinese characters of the elements, which not only have profound cultural heritage, has a modern design style. At present, the Chinese characters into graphic design activity has achieved impressive results, but to explore the performance of Chinese characters in the road, is still a long way to go.