Promotion Strategy Research Of Dancesports From A Communication Perspective

With35years’ reform and opening to the outside world,the distance from country to country becomesmore and more nearly,people’s living standard has been greatly improves.People are not only satisfied withthe abundance of material,but also tend to focus on mental health,and to persuit a more reasonable lifestyle.So,people tend to seek for own-health improvement.From1990s,there was a national fitness craze inour country.For instance we ever saw the confidence of our people in2008Olympic Games,they appearedyouny,healthy,creative and enthusiastic.Competetors seemed youny,and their perfectly performancebeyond the old generate.Even physical dance has not been listed in the Olymic Games,the charm of it cannot be ignored.Why physical dance can outshin others,it depends on its normative,ornamental sportscharacteristic.This study used literature method, survey method, mathematical statistics and logical analysis and soon several kinds of research methods through the sports dance movement in Guang Xi(Nan Ning, LiuZhou, He Zhou) publicity and promotion for investigation, understand the current situation of sports dancemovement in Guang Xi, running situation, in view of the problems arising from the promotion, putsforward modification see meaning, summarizes the advanced experience and apply it and carry out, for thedevelopment of sports dance movement in the domestic to provide reliable basis and the practical case ofreality. I think we should work for the promotion of sports dance put forward the following Suggestions:1, Strengthen the effect of publicity and stimulate the market demand. To strengthen the publicity is toincrease the prestige of dancesport in social scope, and it is a way to obtain social recognition. That is whydancesport need to use the hand of mass media to enlarge its range of publicity and improve its popularity.Expand the publicity approaches of dancesport by make full use of New Media, as thus form a publicitynetwork which is to lay the foundation for the promotion of dancesport.2, Expand publicity approaches and increase economic benefits.Nowadays, with the globalization ofeconomic, peace and development became the themes of our era. We should make the best of thisopportunity, exploring and developing the direction of dancesport actively, and make it increasingly grow,finally form an industry chain of dancesport. In the process, we still need to inject modern marketingtheories into this industry chain, make the dancesport industry serve for people authentically. Makedancesport achieve an effect of the combination of social and economic benifits with communication.Makeeconomic benefits add motivation for dancesport and make social benifits escort for dancesport.3, Enhance the training of dancesport talents by improve the coverage of the basics of dancesport.People in our country is short of the cognition of dancesport, thus, the promotion of dancesport came to major challenge--the missing of dancesport talents, this challenge restrict the development of dacesport inhigh-level largely. If we want to promote dancesport successfully, we should start with national fitness,make people get to know the basics of dancesport, improve those people’s charm who played dancesport bydifferent communication ways. At the same time, we also need to improve the skill levels andprofessional quality of the dancesport professionals.4, To understand the Market demand of dancesport, and process market promotion withcommunication methods. Integrate resources with market-oriented, brought into play the potentiality andpotential market of promotion organizations, especially the impact of television medium and networkinformation platform as media leaders. Based on the traditional promotion patterns, to put dancesport club,dancesport salon into practice, so that broaden the promotion patterns of dancesport.5, By utilize reasonable promotion pattern, consolidate teenager audiences, extend middle-aged andelderly audiences. Enhance the innovation of dancesport. Since the audiences were in different ages, weshould work out multiple programs to adapt for different audiences, make the activity of promotedancesport more humanized, and make dancesport more flexible and various, adapt to diversified demandsof modern life.