Appiication Study Of Ecological Vision Of Outdoor Advertising

Along with the continuous development of society, people increasingly pay attention to the construction and pursuit of spiritual, countries are pay attention to economic development at the same time, pay more attention to the construction of spiritual civilization, has invested a lot of manpower, material resources, financial resources, based on the outdoor advertisement is more and more appear in the public eye, not only for the dissemination of information to the society, advocate civilized way of life, leading the fashion, motivating upward life attitude, communication between people’s psychological responsibility also constitutes a part of the city at the same time, it expresses the content represents the spirit of a city, to show the culture of a city, a good outdoor public welfare advertisement is not only beneficial to shape the external image of the city, but for the culture of citizen moral culture exerts a great effect. This article obtains from ecological visual theory study of outdoor advertisement.Firstly introduces the concept of ecological vision, and through their own understanding of the connotation and denotation of the concept of ecological vision supplement and extension, introduced the function and features of human eye vision, provide the basis for the concrete application of ecological vision, at the same time combined with ecological philosophy, ecological vision make ecological visual theory not only confined to narrow as we design the "methodology" in this category, you should take it as a "world view" in the design, put him as a whole when we do outdoor advertisement design idea of the guiding ideology, and through actual cases to illustrate the ecological visual presentation in advertising. From the two most basic features, outdoor advertisement outdoor and public welfare was analyzed, pointed out the outdoor advertisement in our country at present stage development faces some difficulties and pitfalls, and matters needing attention in the design and setup. At last by combining site ecological vision and outdoor public service ads to explore in practice how to apply ecological theory vision.