The Visual Identity Research Design Based On The Theory Of Semiotics Of Tumor Hospital

With the development of society, the symbol is more and more used in the hospital’s visual identity design, but the research found that currently, most hospitals visual recognition system is still unable to meet the growing aesthetic needs, emotional needs and functional requirements. It is mainly due to the lack of systematic understanding of the function and use of graphical symbols. Thus, the use of semiotics to establish a sound, scientific, systematic, viable hospital identification system has become the urgent need to study the subject.Build and Cancer Hospital positioning itself consistent visual system, the research and application of the basic properties of semiotics and graphic symbols, classification, theoretically discusses the important role in the Cancer Hospital Visual Identity design.The subject for the study of the visual recognition system design of the Cancer Hospital, discover the Cancer Hospital, visual recognition system design services for special populations. Main semiotic theory as a guide, it combined with the existing problems in the domestic Cancer Hospital, visual identity design and the same industry at home and abroad Survey and successful example, the characteristics and needs of the audience from the Oncology Hospital, and make analysis and research through illustration of visual and perception interaction of change "visual-state beauty" and "know-spirit experience", and the application of elements of national culture, natural elements in graphic symbol. Therefore, open up a new thought for hospital visual identity design. Cancer Hospital to further empower visual identity design new life, tumor Hospital recognition system more humane, art hospital identification information content, but also to convey a more scientific and accurate, refining symbol. Establish a consistent brand image from the era.