Semantic Expression Of The Graphic Symbol In Motion Graphic Design

In recent years, motion graphic has been widely used in new-media platforms such as network television and mobile multimedia, etc. It has attracted the attention of the public rapidly for its conciseness and strong symbolic nature, but there is not precise definition until now. The author adopts literal translation for the phrase "motion graphic design" described in the paper. In fact, the source of "Graphic" is the patterning from graphic poster design. The reason why "Motion" is translated as "dynamic"is that the core of motion graphic design is just the motion. Motion graphic design is a kind of new animation form which integrates the network with the animation technology. Instead of saying that it is a kind of animation, it is more similar to a kind of synthetic art that integrates the animation technology with the plane graphic design.Starting from the art exploration in the historical evolution of motion graphics and the analysis on the current status of development, the author tries to understand the visual languages of motion graphics from the perspectives of visual characteristics and presentation ways. Besides, with some knowledge of semiotics as the basis, the author attempts to research and discuss the characteristics, deep-seated symbol semantic expression and the future development trendof the motion graphic design. The deep understanding for motion graphic design should startfrom the combination between symbolized graphics and animation dynamic effects. Thus, some unintelligible information can be understood by the audience quickly. Research and understanding for motion graphics are not only a deeper exploration on human visual symbol language, but also a process of looking for better design method for the combination of animation, techniques and graphics. The paper is in the hope that there will be more people who can know it in a new perspective and also more theorists who pay attention to it.