Research On The Status Quo Of China’s Animation Industry

Since Wan Shi brothers created the first animated film studio make "began, to now has nearly ninetyyears. China’s animation has a remarkable in the past, when pitchman made a number of renowneddomestic and foreign successful animation works. Animation in China in40s of last century, the gestationperiod Wan Shi brothers produced China’s first animated feature film "princess iron fan", at the time itreflects China’s animation production level is high in the world; Then in the fifties and sixties of the lastcentury, Chinese animation ushered in a golden period of development, such as wash cartoon "little tadpolelooking for mom" and culmination in the history of animation in our country the great heaven "is written inthis period; But, in the next decade is turmoil for ten years, because of political reasons of the culturalrevolution, the development of animation in China for the first time into the trough, and in ten years, thedisaster caused by the wanton destruction of talent, the development of the animation later buried the curse;After, and eighties in last century, our country animation into the recovery phase, produced in this period as"any lift and nezha conquers make the sea", etc. These classic animation works.At this point, above these classic in the history of Chinese animation, in China, of course, inseparablefrom the animation predecessors profound artistic attainments and the persistence of the animation industry,however, the classic and the time of the planned economic system is; So since the end of last century,China’s animation market opening, foreign "limited animation" a lot of flooding in our country and most ofChinese animation market share occupied by foreign animation works, at this stage with the developmentof science and technology, animation production technology had the very big change, the use of3dtechnology, the rise of network animation of course technology changes have also led to rampant piracy,then there is the animation industrialization, foreign animation industrialization of advanced countries havealready marched into the animation, and I in China’s animationindustryhasonlyjust started, so at present,our country industrialization degree in animation talent, production technology, animation, developedcountries are far behind the animation, coupled with foreign animation animation in China’s suppressionand rampant piracy in China, the development of Chinese animation again into the trough, recovered.Animation industry in China suffered a huge trouble, although the national government gradually noticed these problems, and in recent years began to pay attention to the development of animation industry,a series of policies and regulations to guide and support the animation industry in our country, and after that,China’s animation industry obtained the certain development, but China’s animation industry developmentis still slow. So exactly why this is so, China’s animation industry exactly is a what kind of situation now,there is what problem, and how to face and solve these problems, make our country animation industrysuccess again, this is what this article concern and research.The author thinks that should first learn to recognize self, to find problem and solve the problem, is tochange the animation to the fundamental way out of difficulties encountered in our country. So this articlethrough to the historical process of the development of Chinese animation, using literature analytic method,and with advanced foreign animation in comparison with the works and related systems of power contrastmethod, how to analyze our country animation is one of the development process and found that in themodern society under the influence of various factors, and find the animation industry in our country thereare works of animation quality is not high; Lack of high-end animation talent, animation education lagsbehind; Old ideas; Did not form a complete animation industry chain; And infringement etc. Theseproblems that exist in the animation industry, is a major problem hindering the development of theanimation industry in our country. Finally from the perfect our country animation industry chain; Toimprove the competitiveness of China’s animation works; Strengthen the animation talent training;Changing ideas expand audience; Strengthening legislation and national policies lead to this a few aspects,puts forward some feasible Suggestions and strategies to solve the problem. For our country animationindustry to a healthy, sustainable and rapid development provides a theoretical basis. To be able to movetowards the world, to promote China’s animation and occupy the animation art peak, has certain theoreticalsignificance and practical significance.