Evaluation Of Liangzhu Cultural Artifacts Based On Perceptual Imagr

Nowadays, the cultural industry is developing rapidly in China. More and more designers put traditional cultural elements into products which inject fresh blood into the fashionable design style. However, there are still some aspects of using cultural elements which need to be improved:Firstly, the knowledge of traditional artifects are provided by archaeologists, as a result, the designers and general public can hardly understand. Therefore, a knowledge database is needed to be built to display cultural elements clearly. Secondly, designers seldom deals with users’perceptual cognition in designing. If they took the users’ perceptual cognition into consideration before designing, they would obtain the customers’appreciation in the products.Aiming at this problem, a Liangzhu culture knowledge database and an evaluation system was constructed With the methods of focus groups and questionnaires, cultural images of Liangzhu jadeware were obtained. Then, with the methods of Kansei engineering and principal component analysis and Factor Analysis, the images were classified and reducted and six recognitive dimensions were obtained. Based on the recognitive dimensions, the Liangzhu culture image knowledge database and the evaluation system was constructed. Consumers can enter in this system to evaluate cultural artifacts, and designers can obtain the evaluation results accordingly. And the efficiency of cultural artifacts redesign can be improved.