Application Of Designing Thought And Designing Method In Commercial Photography

Currently in the era of internationalization and diversification, the Internet has beenan indispensable part of modern’s life and work, and the advertisement on the Internethas been increasing at a high rate of speed. However, because of its poor form,Cognitive interest is unable to stimulate the audience. Which lead to that a lot ofinformation is invalid. The basic way to solve this problem is to take the advantage ofthe graphic language in Internet advertising information. The graphic language, whichexpresses the people’s emotion world in the form of a specific pattern, not only affectsthe modern social culture and economic development, but also the modern values,lifestyle and thinking mode. The graphic language in Internet advertising based on thedigital technology are provided with all the advantages of traditional media inconveying information, especially the new connotation in addition to the basic artisticcharacteristics, which formed its own unique form of artistic expression. Based on this,it is necessary to study and analysis the personal emotion of the graphic language andthe results of its analysis are applied to the network advertisement, in order to establisha graphical language for medium means online advertising model, and finally improvethe efficiency of network advertising information transmission and aesthetic perception.Under this background，the graphic language in Internet advertising has beenstudied in this paper, mainly including the following details:1The form of graphic language in Internet advertising has been discussed, mainlyfrom the point of view of symbols, language and communication to analyze graphiclanguage in Internet advertising.2The characteristics and functions for communication of graphic language inInternet advertising have been studied.3The visual communication mode of the graphic language in Internet advertisinghas been analyzed.4Through analyzing the development requirements of graphic language in Internetadvertising, the development trend of graphic language in Internet advertising has beenprospected. The graphic language in Internet advertisingThe innovation of this paper is to break the graphic language of the traditional studymethods for the first time, the discipline of semiotics, art, aesthetic psychology,cognitive theories and ideas are integrated into the research on graphic language inInternet advertising, this research approach is adapted to the current development trend of scientific research, and the research contents exploratively summarize the disciplineof communication characteristics, communication mode and function of graphiclanguage in Internet advertising.