Anne Leibovitz's Commercial Photography Image Force Of Study

Annie leibovitz is a prolific photographer who has gone through the entire process of photography and is still active in the first line of work,known as "the Zola of photography".For Annie leibovitz excellent commercial work,study,through the force of endogenous and outgoing power two aspects analyzes the different stages of photography,life experience and works,discusses the characteristics of a successful commercial photography visual processing.It is found that Anne's commercial photography can be divided into two stages: "rolling stone" documentary style portrait photography and Vanity Fair magazine,the fine style of advertising photography,and so on.Through the analysis of Anne Leibovitz's two stage of commercial photography works can be seen,visual communication is mainly reflected in his works,the influence of life force and outward force of these two aspects,endogenous force and visual appeal of the work itself,due to the shooting technique,composition,style,color,light,and use of accessories processing the images of sporadic expression;outward force or influence for social works published,including traction on individual and group of positive or negative thoughts,aesthetic concepts,consumer behavior and function.Further reflection on Anne Leibovitz's commercial photography,can obtain a series of revelations: commercial photography in visual expression,personalized use in picture form;harmonious light and color;grasp the unconventional angle and the specific object with the rhyme.Commercial photography for social influence,is to focus on strengthening and expansion,to focus on the negative focus on value remodeling,pays attention to the visual power of multi angle exploration of traditional inertia on personal influence.Through the analysis of Anne's growth experience,it can be found that the rich cultural experience and unique personal charm have a greater effect on the formation and shaping of the capacity of the commercial photographer.Anne-Leibovitz commercial photography should also be criticized,highlighting the performance of the visual performance should not be piled up by the noble money,the work should not produce a moral sentiment.