Discussion Of The Design Beauty In The Apple Products

Design beauty reflects the aesthetic needs of people, the pursuit of beauty andattitude towards life from ancient times to the present, which combines the aestheticcontent, such as morphological beauty, color beauty, material beauty, functional beauty,technical beauty, experienced beauty, fashion beauty, and semantic beauty”. Under theguidance of design beauty the design of Apple products performance of the specific fromof the design beauty, which formed its own “Apple beauty”. Apple products carryingApple’s own design beauty,those design beauty make Apple products able to obtainmarket success, and as an important factor into the design mainstream. Apple products inmorphological beauty follow “Simplicity is the ultimate sophistication" characteristics;color beauty has a crisp bright pure color and color system characteristics; materialbeauty means environment friendly and innovative features; functional beauty has amulti-functional, flexible applications, the integrated characteristics; experienced beautyhas a sensory experience, emotional experience and behavioral experience three features;fashion beauty has the appearance of a minimalist interior Essentials’ feature; semanticbeauty contains morphological semantics, color semantics, functional semantics,emotional semantics and symbolic semantics. Design of Apple products practices toconvey the important value of design beauty in Apple’s products, which using” subtletyAnd simplicity”,”detail focus”,”experience first”,”emotion”,” design innovation”performance and strive to systematically expounded design beauty in Apple’s products.Design beauty in Apple’s products proved that these products is a sign of the progress ofhuman society, and provides a certain aesthetic role in guiding the design of modernproducts.