Discussed On The Application Of Graphic Language In The Commodity Specification

"Commodity homogeneity" phenomenon is an important index of social economic prosperity, it can promote the market competition, the prosperity of a market economy. Get more choices at the same time in the consumer, actually increases the difficulty of consumer choice. Application of graphic language in the commodity description, can effective combination of various senses of "Synaesthesia" effect, effectively enhance consumers in the event of "efficiency against" and this phenomenon.This paper uses the concept of model design psychology, put forward "the design symbol graphical language is applied to the commodity specification of point of view; combined with the "implementation method conclusion" basic theory research of graphic language of a wide variety of applications. If we can unify the consumption of final demand design initial aspirations and commodity buyers and users, should be able to find the ideas and methods of harmony and win-win in "excessive packaging" and "sustainable development" such contradictory are inseparable in design environment. To commodity producers and consumers closer to the distance, effectively promote the circulation of commodities and marketing purposes.In this paper the basic theory research on applied research provides support for the core, is divided into five parts to illustrate the above argument. First, elaborated in the preface part on the basis of the relationship between theory and application of discipline, and probes into the present situation of research and application at home and abroad; secondly, in the second chapter, with the conclusion of theory of graphic language foundation as the breakthrough point, the service elements brochure design--the content, function and form are summarized; in the third, in the four chapter, from two aspects of theory research and application research, respectively, are discussed in detail on the graphic language in the commodity specification functions, principles and their application angle; finally, the author stands in "is gradually expanding the application platform" perspective, in the commodity specification of graphic language application future of imagination.