The Recurrence Of Photographical "Aura" In The New Era Of Media

Today, in the context of new media, photography as a medium of influence and dominance of growingand promotion. Photography from the Photography as Art toArt of Photography "Photography has been adifficult journey, but"auru "to reproduce photographic images" turned "once again highlighted the influenceof the image for an era, especially in theemerging media and traditional media symbiotic CommunicationContext birth of the "National Photography boom has opened up new space and human environment for thespread of the image. Continue to strengthen the "National Photography and new media interactiverelationship not only greatly enriched form of photographic language and its visual expression, but also topromote the prosperity and development of social progress and cultural arts played an integralsupportforces.The subject for photography in which the reality-like, from the following aspects are analyzed anddiscussed.First of all, in the era of new media, photography Halo "was given a new meaning to the work of artwas born a specific time, place and scene show the trend of the value gradually replaced worship valuedisappear from the Age of Mechanical Reproduction, inInternet age again demonstrated more in front of awider audience.Secondly, photography as a medium in the era."Play its own unique advantages and charm, its valueis not limited to the arts and communication, for society as a whole, new media era photographymanifestation of humane care,the cultural rhythm highlight and enhance the aesthetic awareness haveplayed an unprecedented role in promoting.Third, with the advent of the era of new media, the transmission of image and expression toward"diversity" and "universal". Network and the power of the progress of science and technology makes thetraditional photography gradually began to collapse, combined with a variety of media forms such as"streaming media" new form of photography, photography is the prospect of incalculable; At the same time,with "weibo" for on behalf of "self media" has set up a new network platform to speed up has given rise to the emergence of the phenomenon of "popular photography" and development of the "new era" ofphotography, and even changed the world within the scope of people’s cognition and way of life.Finally, in the face of a very "hot" image booming prosperity, this paper, two cold thinking. In the faceof the impact of new media, the new era of photography should adhere to creative ideas, adhere to thetraditional essence heritage and improve their understanding of the new media and master, how to make acombination of both is the photography world and even the media face new challenges; At the same time,to establish a new era of scientific and perfect photographic theory to the test of practice, is the scientificdiscipline system faced the eternal subject of photographic art.