Research On The Development Status Of Domestic Graphic Design

Design stable development depends largely on the long-term stability of the country. The level ofindustrial technology, social needs and other factors directly affect the development of art and design. Thefirst half of the twentieth century, due to the war in the country frequently, social unrest, economicdepression, social disorder, and industries are in a semi-stagnant state. Caused by the social environment,graphic design professionals is sorely missing, making it relatively slow development in this period. Thefounding of New China, opening up a new social scene. Recovery of all things, full of vitality, passionsocial outlook of development of graphic design to bring about new opportunities. However, the lead didnot last long, the outbreak of the Cultural Revolution "taking class struggle as the key link" ultra-leftistpolitical line and cleaned up the state of all walks of life, all aspects of the ensuing chaos and turmoil makesthe relatively weak domestic economy on the verge the brink of collapse, traditional culture, and evengraphic design, including all art forms are artificially labeled the "four olds" label, and entered a10-yearshackles of.The victory of the Third Plenary Session of the Eleventh Central Committee of the ChineseCommunist Party was held in1978sounded the horn of the reform and opening up. The meetingre-established the ideological line of emancipating the mind, seeking truth from facts ", adhere to the" fourcardinal principles "clearly put forward reform and opening up the road, and called the whole party focusshifted to economic construction. This is a profound turning point in Chinese history, not only marks thebeginning of a new period of socialist construction, but also the cause of art and design full restoration ofthe construction of a new starting point. After that, the state has adopted a series of guidelines to adjust thenational economic construction, all walks of life emerged as a vigorous and high-spirited vitality, socialeconomy and people’s livelihood recovery and resume development. Rapid economic growth, the necessaryfoundation for the development of the cause of domestic design, has injected new impetus for the cause ofart and design re-sail.In December1978, the Third Plenary Session of the eleven CPC is held successfully,which established ideological line of "emancipate the mind, seek truth from facts", put forward clearly theslogan of adhering to the "reform and opening" and the "four principles", called on the whole party to shiftthe focus of our work to economic construction. This is a far-reaching historical turning point, and construction start of new period of socialist, and an iconic event of comprehensive restoration in art designbusiness. After that, the country has issued a series of policy to adjust national economic. The national artsand crafts artist creation and design congress was held by the Ministry of light industry in Beijing,1979,which pointed out the need to do a good job in the development of arts and crafts production andcultivation of technology heir. These measures have greatly inspired the staff’s working enthusiasm in artdesign industry. Inspired by a series of policies of "reform and opening", all walks of life are full of vitality,and start to recover and develop constantly. The rapid growth of economy provides necessary foundationfor the development of domestic design, and art design ushers in a new spring.Economic development promotes the progress of graphic design，in turn the rapid rise of graphicdesign promotes the prosperity of commodity economy. With the deepening of reform and opening, themarket competition intensifies. As knowledge cultural industry, the graphic design plays an important rolein the brutal competition in the market. The process of social cognition to the accreditation on graphicdesign is almost overnight and design meets new horizon. With the transformation of concept ofconsumption from material to spirit, design emphasize on personalization and humanization that ispeople-oriented.1981to1987is a stage of China’s sustained and rapid economic development, during which theaesthetic requirements to the art of the broad masses of the people are becoming more and more diversified,and the expression of design technique by combination of traditional pattern and painting has not been ableto satisfy the consumers on the spiritual pursuit. Chinese people began to realize the importance of design,merchants and mature consumer market put forward new higher requirements on the brand service, productpackaging, advertising and image design. In response to this demand, universities have set up the designdisciplines and improvement continuously, and a number of new professional including fashion design,furniture design and industrial product design are build up gradually. In1998, the Ministry of Educationpromulgated the higher education professional directory, and "Arts and crafts" was renamed "art design".This is not just a change of name, also a change of social cultural patterns and life idea. Coupled with theconstant introduce of foreign modern art design ideas, art design in China has risen to a new level. It can besaid that until after the reform and opening, China has the real meaning of the "art design".With the accelerated process of global integration in twenty-first Century, design exchanges become more frequent at home and abroad. An influx of new ideas for Chinese design bring the new change inthinking, and Chinese design began to cut a striking figure on the world stage, which indicates the age ofChinese design has come. Facing the new opportunities and challenges, we must deal with ethnic culturecorrectly and develop modern graphic design with Chinese characteristics, instead of being blindly erodedby western philosophy. The progress of the times also promotes the rapid development of science andtechnology, whose influence penetrates into all walks of life. With the help of it graphic design becomesmore convenient and fast, and the emergence of new media and new materials provides a broader stage forfuture graphic design. How to correctly treat these new things promoted by technology industry is animportant problem that graphic designers must face in the new period, and is also the important premise topromote domestic graphic design developing faster and better.Based on the above, since the1978reform and opening up of China’s art and design development forthe context, in the first part of this article briefly before the reform and opening up domestic art form, andjudge its make analysis; second part of the graphic designthe development of a general overview andanalysis, a brief review of the journey taken in the graphic design of the reform and opening up the countryafter summing up the historical experience of the characteristics and problems of the learned and thedevelopment of graphic design; part III, from education, the economy, Western ideasthe three main factorsto explore the reasons for the development of graphic design; Finally, do roughly outlook, the graphicdesign of the new century trends. Seeks to provide for the better development of graphic design can drawreference.