"Psychological" an era of emerging hot topics, covering many scientific disciplines,research involves multiple areas. A psychology professional term "gestalt", represents a stateof mind, an intuitive tendencies. Book binding design-one the same as the plane designtheory of many disciplines, with graphic design characteristics at the same time has its ownunique characteristics, is the product of the era of culture. As representative era culture, bookbinding design workers began to study the psychological tendencies of book binding design.How to make the book binding design in the tide of the era of accelerating the steps? Underthe world multi-cultural edification, the diversity of modern book binding design feature isshowing up. Book binding design more and more workers to improve the quality of the bookbinding design and style is concerned. Book design is learning from the west, still retains thetraditional Chinese characteristics? Is respect the artist’s aesthetic style is still like a mass artaesthetic inclination? In the face of such a confrontation’s point of view, it is hard to justify.The emergence of the theory of gestalt psychology, became the best seasoning theseconflicting views. Gestalt psychology of "field" theory solves the book binding designproblems in a state of confrontation between Chinese and western culture, laws of visualperception for book binding design aesthetic principle, the combination of "field" theory andthe law of visual perception is balanced by artists and the public’s aesthetic paradox. Visibletheory of gestalt psychology influence for book binding design, design for book binding forthe future development to provide a new path. Theory of gestalt psychology to join makes thecharacter of the book binding design to diversification, the sustainable development of thesituation moved fast, so the related theory of gestalt psychology in the book binding designvalue for the application and integration is imminent. |