Research On Strategy Of Ningbo Animation Industry

As a core industry of the21st century knowledge economy—the animation industry isanother highlights after IT industry growth. In recent years, from the central to local havevigorously the development of animation industry, be regarded as a new economic growthpoint, Ningbo as the "south of the Yangtze River Delta economic center city, to the building ofthe modern service industry Heights’’，the animation industry will be the development ofservice industry in Ningbo new breakthrough, the new economic growth point.This thesis ifrstly studies the domestic and foreign animation industry developmentRelated literature and related theory; Comparative analysis of the process and characteristicsof the United States, Japan and South Korea as represented by foreign animation industry aswell as Shanghai, Hangzhou, Suzhou, Guangzhou and Wuxi city as the representative of thedomestic animation industry development; The development status of animation industry inNingbo city is analyzed from economy，talents, policy and technical level, and reference toSWOT model analyses strength, weakness, opportunity and threats of Ningbo animationindustry, It is found that the animation industry in Ningbo city at present relatively internalstrengths and external opportunities of the situation, the growth strategy for the city industrydevelopment; To determine the strategic focus on the development of animation industry inNingbo city, and using the strategy of regional division of labor, industrial agglomerationdevelopment strategy theory and design of Ningbo animation industry; Relying on thegovernment support, a clear advantage, build fusion block industrial agglomeration area, toenhance the strategic focus of the brand value; Provide strategic insights into spatial layoutdesign，around the main line of the development of industrial innovation, integration,agglomeration, linkage, suggest two types of choice supporting projects and strengthenmeasures to protect from the organization, mechanism, capital, talents and so on six aspects;Finally to Ningbo development of animation industry for the development of "Ningbo originalanimation" as the goal, to Ningbo animation brand as the basis, to vigorously develop theanimation elements and animation combined manufacturing as the focus, to jointly promote the development of animation industry in Ningbo.The conclusion of this paper can be used not only for Ningbo development of animationindustry, build the city culture and the construction of "south of the Yangtze River Delta ofmodern service industry Heights" reference，also have certain reference signiifcance to thedevelopment of animation industry in other areas.