Study On The Development Strategy Of Cultural Industry Of Siping City

In recent decades,with the improvement of China's overall national strength,our country's international influence has increased;the national economy has developed a lot;people's quality of life has improved much in this country.However,people's pursuit of the material life is no longer the only goal,but they have greater interest and demand to enrich their spiritual world.Under such circumstances,China's cultural industry has obtained great space for development.At the beginning of this century,cultural industry has formally become one of China's strategic industries.In order to fully release the energy of cultural industry,it is particularly important to formulate a more appropriate development strategy according to the current situation of China's cultural industry's development.Therefore,exploring a more suitable strategy for the development of local cultural industry has become a new important issue.Siping City has its unique historical and geographical conditions and has special advantages in the development of local cultural industry.However,due to various factors,the speed of development of cultural industry is still slow,the scale of development is not large enough,and it is still in a relatively primary stage.Therefore,studying the development strategy of Siping cultural industry is of great importance to the development of local cultural industry and the overall economy.This paper first briefly introduces the related concepts of cultural industry and development strategy.Secondly,it briefly states the relevant theoretical research.Thirdly,it uses comparative analysis,literature analysis and SWOT analysis to analyze the current situation of Siping's cultural industry.And at last,based on the actual situation,it puts forward some suggestions on development strategy.