Application Of Pop Art Elements Visual Design In Automotive Marketing

With the rapid development of society, the car is no longer a distant objects, intoday ’s fast-paced life, it has become an important tool for our means of travel, but alsogood partners all around us, in order to better attract consumers to choose and to meetthe aesthetic needs of the car, the car was introduced in promotional marketing visualdesign elements of pop art in the form of publicity in the media to enhance productpromotion targeted and effective.Pop Art (popular art) is pop art, public art, it is the pursuit of fashion and popular.Pop Art by stitching, large blocks of color, exaggerated, expressing the beauty of thedesign is repeated list of shapes, different symbols, repeating patterns, etc..In order to release more accurate sales information in the automotive marketing,highlighting the vehicle ’s product positioning, increase their exposure and attention inthe media in each aspects. The Pop visual design elements analysis in the marketing ofautomotive application methods, and summed up the regularity of forms and methods.Through the use of automotive marketing visual design and analysis of relevantliterature data, pointed out the significance of the subject applied research inautomotive marketing visual design elements of Pop art is in demand. Automotiveproducts visual guidance of publicity.Through the elements of Pop Art in the use ofvisual design in automotive marketing is cultural, commercial social values.Summedup the pop art of marketing visual design to bring the value of the car, as well as thenecessity of the use of pop art. And by the way of purchase in consumer groups,conduct of consumer behavior, such as aesthetic preference research, analyzes proceedfrom public aesthetic, fashion personality, commercial value and development needs ofthe four keys. The summary and the factors that influence their consumption behavior ofconsumers buying preferences.The study concluded Pop element forms and methods ofmarketing in the visual design of the car, from the shape，color and other aspects of thecar used in the actual brand marketing visual propaganda in the comparative analysis ofthe industry has a good publicity visual promotion and application.