Research On Cultural Property Transaction And Pricing

Since the sixteen of the party put forward a strategic target to develop the culturalindustry, Relevant policies to support the development of cultural industry Successivelypromulgated，Such as the " Revitalization plan about cultural industry "," Directiveopinion about financial support for cultural industry development and prosperity ","the"12th Five-Year Plan "period of cultural industry doubling plan" etc. The rapiddevelopment of cultural industry, to meet the people’s growing demand for culturalconsumption, speed up the upgrade of the industrial structure has important significance.Cultural property transactions provide a platform for realizing the value of the productrelated to cultural industry, creating opportunities for small and medium-sized enterpriseculture and capital market docking, to build a bridge for cultural resourceindustrialization, capitalization, cultural property transactions is the promoter of therapid development of cultural industry. At present, marketing platform of culturalproperty transactions-Cultural Property Exchange in China has just established, thetransaction model, transaction pricing mechanism is still in the exploratory stage.Cultural property is a new thing In the field of property rights, relevant theory needsfurther development and research. Therefore, whether in practice or in theory, researchon issues related to cultural property rights trading is still at the primary stage. Becausethe cultural industry has the advantages of low energy consumption, high value-added,income uncertainty, makes cultural property right transaction pricing has become thedevelopment problem. However, the culture is the core of country, property right is thecore of the culture, pricing is the core of property rights, Establishing a rational pricingmechanism fundamentally promote cultural property rights trading market prosperity.Therefore, research on cultural property transaction and pricing has an importanttheoretical and practical significance, For example, to establish the pricing mechanismof cultural property rights trading platform,to speed up the docking of culturalresources and social capital,to encourage the innovation of cultural content.Firstly, this paper sums up the relevant theories of economics, Introduce themodern property rights theory, property transactions motive theory, theory of assetappraisal, Analysis the purpose of the transaction of property rights and the applicability of the relevant property value assessment method, To pave the way for the followingdefinition, evaluation methods, model construction.Secondly.In this paper, the connotation of cultural property rights aredefined,summarizes the connotation and the way of cultural property transactions andparticularity,and analyzes the characteristics and problems of cultural property rightstrading market system. Later.It analyses the influencing factors of the value of culturalproperty,and the existing methods of enterprise value evaluation and method for theassessment of the value of intellectual property rights are compared,discusses theapplicability to assessment of the value of cultural property.Again,This paper analyzes the problem about setting up the evaluation indexsystem of value of culture of enterprise ownership,cultural property,the culture ofintellectual property rights,and the culture of intellectual property rights as anexample,Using the analytic hierarchy process to construct the index system ofintellectual property valuation. Then. to improve the existing asset evaluationmodel,analyse the value evaluation model suitable for culture of enterprise ownershipand the culture of intellectual property rights.Finally, Test the applicability of the optimized model through the analysis of thecase, In view of the key influence factors of successful application of the model,Countermeasures are put forward,such as: cultivating trading platform "Fourth"services,to speed up the exchange of diversified talents construction,strengthen theexchange and cooperation of financial system,set up the mechanism of supervision,toimprove the disclosure of trading information. To decide reasonably the price of culturalproperty transactions subject, to promote bilateral cooperation.