Research On The Development Of Competitiveness Of Cultural And Creative Industries In Heilongjiang Province

Cultural and creative industries based on creativity as the core, with high knowledge, high innovation, high value-added, high integration, emerging industries for consumption in the form of intellectual property rights. In the21st century global network, informationization, the digital era of knowledge economy backgrongd, the cultural and creative industries as a product of the culture and the knowledge integration, with the development of times, form rush in the whole world and become the darling of industrial development in the international metropolis. In recent years, the cultural and creative industries get an unprecedented development, has become a new entry point for a country or a region’s economic growth, as well as to become an important indicator to measure the level of economic development and soft power. At present, in our country, the cultural and creative industries have also been affected great important attention by the party, the government, the society from all walks of life. The government has a lot of policies to supporting the development of cultural and creative industries, deepen the reform of the cultural system, promote the deep integration of culture and the real economy, keep the good development and success of the industries. It is an inevitable choice for Heilongjiang province to enhance the competitiveness of the cultural and creative industries which is a new economic growth point of economic development stage. Heilongjiang province is a big province of including cultural resources, natural resources in China, to develop the cultural and creative industries and to promote the competitiveness of the industries have important practical significance and application value for optimizing the economic structure of Heilongjiang province, the construction of intellectual property rights and independent brands, improving the level of scientific and technological innovation, promoting the rapid development of regional economy, achieving sustainable development.This article starts from the study of the cultural and creative industries and industrial competitiveness theory, combining with the innovation theory, comparative advantage theory, competitive advantage theory, using the method of combining theoretical analysis and empirical analysis, qualitative analysis and quantitative analysis, theoretical study and practical application, and using the analytic hierarchy process to analysis the competitive power of the cultural and creative industries in Heilongjiang province. Multi-angle, comprehensive, scientific evaluating the cultural and creative indutries in Heilongjiang province in three major parts which are based competitiveness, dominant competitiveness, potential competitiveness and ten aspects which are cultural resources, human resources, infrastructure, industry scale, industry structure, related industries, industry efficiency, innovation ability, market demand, the government support. According to the influence factors in the industrial competitiveness evaluation system of cultural and creative industries of Heilongjiang province, this article deep analysis that the competitive advantages which are rich cultural resources, perfect infrastructure and development fast of related industries and competitive disadvantages which are small industies scale, unreasonable industrial structure, the ability of industry innovation insufficiency, the imperfect market system, inadequate government support in Heilongjiang province. Learn from the successful experience of enhancing the competitiveness of cultural creative industries at home and abroad, targeted put forward the countermeasures and suggestions which are the construction of cultural and creative industries group, improving the structure of industry, strengthenning the industry innovation ability, improving the creative talent training mechanism, perfecting market system and creating a good environment for the industry development, enhance the competitiveness of the cultural and creative industries in Heilongjiang province.