Research On Flower Tourism Brand Image Design Based On The Cultural Perspective Of Flower Festival

Since the 18th National Congress of the Communist Party,General Secretary Xi emphasized "cultural confidence" for multiple times.Birthday of all flowers is part of the five-thousand-year civilization of China.This romantic festival contains multiple simple custom culture and mythical colors.But more importantly,it contains humans’expectations and worship for life.In a certain sense,it may promote the harmonious,solitary and stable development of humans.It needs to be reasonably inherited and promoted in a popular and high-participation mode.This paper takes birthday of all flowers as the research subject and the "Morning of Flowers and Evening of the Moon" flower tourism brand image as the research object.It confirms the research of the visual image design of the flower tourism brand with "Morning of Flowers and Evening of the Moon" as the cultural background of birthday of all flowers.Based on the emphasis on the modern visual aesthetics,it pays more attention to the embodiment of the traditional custom culture.In the design and research process,the author understands the development process and status quo of the birthday of all flowers through network and field investigation,sorts out and extracts related design elements of the festival culture.It also comprehensively analyzes the flower tourism brand of the same type,and seeks for the breakthrough points of visual image design in line with the brand tonality of"Morning of Flowers and Evening of the Moon".By combining theory and design,the paper expounds on the basic system design and the application system design of"Morning of Flowers and Evening of the Moon".Finally,it summarizes and thinks about the value presentation and design process of the brand.In the process of paper writing and works design,it is deeply felt that design is the visual presentation of cultural externalization and an important approach of publicizing culture.It is hoped that the research may provide references for the brand design of other traditional customs,and improve the attention of domestic scholars to the "unpopular" traditional festival culture.