The Investigation And Intervention Research On The College Students’ Entrepreneurial Self-efficacy

As the world’s economic and cultural development, innovation and entrepreneurshipplay an increasingly important role in the economic development and social progress.Domestic and foreign researchers centre on the entrepreneurial theme conducted extensivetheoretical discussion and empirical research. The entrepreneurial self-efficacy as animportant factor in entrepreneurship research attracted the attention of entrepreneurialresearchers. In recent years, the CPC Central Committee and the State Council and localgovernments take lots of measures to promote the development of enterprise education andencourage students start their own business. With the improvement of the Campusentrepreneurial environment, more and more college students start their undertaking.College students are potential entrepreneurs. Studying their entrepreneurial self-efficacycould deepen the study of entrepreneurs and promote students to start their business.Therefore, it is necessary to further deepen the study of Chinese college students’entrepreneurial self-efficacy.The study firstly by reading lots of studies in the field of entrepreneurship in order toprepare the questionnaire of college students’ entrepreneurial self-efficacy; then surveyingthe status and characteristics about677college students’ entrepreneurial self-efficacy; nextchecking the effect of KAB by comparing the300college students enrolled in KABentrepreneur courses and310normal college students; besides exploreing the impact effectof the entrepreneurial psychology groups which carry out8times on college students’entrepreneurial self-efficacy. Exploratory factor analysis, confirmatory factor analysis,independent samples T-test, the relevant sample T-test analysis of variance, correlationanalysis are used to verify the assumptions of this study. The conclusions are in thefollowing:(1)College student’s entrepreneurial self-efficacy is included efficacy of emotionalcontrol, coordination and management, opportunity identification, entrepreneurial learning,innovation. The questionnaire contains27items and has better reliability as well asvalidity. (2)The facts of college students’ entrepreneurial self-efficacy are those: currentcollege students,entrepreneurial self-efficacy is at moderate level; minority collegestudents have significant differences with Han college students; female students aresignificantly higher than male college students on the efficacy of the coordination andmanagement; Sophomore college students are significantly higher than other gradesstudents in entrepreneurial self-efficacy score and its five dimensions; the students whohave the merchant family background or the administrative family background havehigher level entrepreneurial self-efficacy; one-child college students have no differencewith the others. College students from the district towns are significantly higher thanstudents from rural and urban; College students with entrepreneurial experience aresignificantly higher than that in non-business students.(3)KAB courses could enhance college student’s entrepreneurial self-efficacyintervention effect. In the experimental group, the pos-ttest score is extremely significantly（p<0.01）higher than the pre-test score. The experimental group,s posttest score isextremely significantly (p <0.01) higher than the control group,s.(4)Entrepreneurial psychology group play an active role to enhance the collegestudents,entrepreneurial self-efficacy. After taking part in eight times, In the experimentalgroup, the pos-ttest score is extremely significantly（p<0.01）higher than the pre-test score.The experimental group,s posttest score is extremely significantly (p <0.01) higher than thecontrol group,s. Entrepreneurial psychology group can affect the development of collegestudents,entrepreneurial self-efficacy.In the end, based on the results, some suggestions could be provided to enhaneeentrepreneurial edueation, training college students,entrepreneurship psyehological quality,improving college students,entrepreneurial self-efficacy.