Research On The Entrepreneurial Opportunities Recognition For College Students With Art Majors

Innovation and entrepreneurship is a new engine of China's economic development.As the main force of innovation and entrepreneurship,college students inject new impetus into economic development.As mass entrepreneurship turns from survival driven to opportunity driven,the recognition of entrepreneurial opportunities has become a new focus of entrepreneurship research at home and abroad.Art undergraduates have unique entrepreneurial advantages and strong entrepreneurial intention,so it is particularly important to interpret the problem of entrepreneurial opportunity recognition.This study selects 6 art majors from colleges and universities in Hangzhou,Zhejiang province as the investigation objects,mainly analyzes the status quo and the relationship between entrepreneurial intention,entrepreneurial opportunity recognition and entrepreneurial behavior,and discusses the influence mechanism of entrepreneurial opportunity recognition from the three dimensions of personality traits,social network and entrepreneurial education.At the same time,the case analysis method is used to explore the dynamic process of art college students' entrepreneurial opportunity identification,and to extract the common characteristics of their successful opportunity identification.The main conclusions of the study are as follows:(1)Art college students have a strong entrepreneurial intention,accounting for 65.3% of the total number;The recognition ability of entrepreneurial opportunities is in a weak state,with an average value of 2.82,3 points lower than the average level.The feasibility identification of entrepreneurial opportunities is higher than profitability identification.The actual entrepreneurial behavior of art college students is significantly higher than that of other majors,with the actual entrepreneurial rate accounting for 10.2%.However,the entrepreneurial preparation behavior is still insufficient.(2)Entrepreneurial intention has a significant positive effect on entrepreneurial behavior and entrepreneurial opportunity recognition;Entrepreneurial opportunity recognition also has a significant positive effect on entrepreneurial behavior.Entrepreneurial opportunity recognition plays a partial mediating role between entrepreneurial intention and entrepreneurial behavior,and mediating effect explains variance variation of 32.2%.(3)personality traits,social networks and entrepreneurship education three aspects are associated with a significant entrepreneurial opportunity identification,the openness of personality traits,social network ofnetwork scale and the relationship between strength and entrepreneurship education of individuals and the school both dimensions of entrepreneurial opportunity identification were generates positive prediction function,the regression equation to explain rate were 12%,16.8%and 22.9%,respectively.(4)the identification process of entrepreneurial opportunities in art universities can be divided into three stages: entrepreneurial opportunity acquisition,opportunity evaluation and opportunity development;There are two ways to obtain entrepreneurial opportunities: accidental acquisition and active search.Entrepreneurial projects selected by entrepreneurs are highly matched with their majors.The evaluation of entrepreneurial opportunities mainly includes the feasibility evaluation from the availability of resources and the acceptability of costs,but the profitability evaluation of entrepreneurial opportunities identification is insufficient.Entrepreneurial opportunity development tends to adopt the asset-light model,and there is homogeneity in the construction of entrepreneurial team members.Based on the research conclusion,countermeasures to enhance the entrepreneurial opportunity recognition ability of art college students are proposed from the aspects of individual students,college entrepreneurship education and society.