Visual Transmission Design And Application Of Brand Image

Design and application of visual brand image transmission is the topic of this paper.Firstly, significance of brand image establishment and importance of visual transmission ofbrand image to the brand development are analyzed and expounded. Secondly, throughcombining a case, brand image positioning and creative concept promotion are analyzed.Finally, summery and qualitative description of design and application of visual brandimage transmission are given based on case analysis and market mastery of visual brandimage transmission. This paper, with enterprise identification system as the conductor,inspires in-depth thinking and analysis of visual transmission.In this paper, theoretical research and case design are combined to discuss positioning,analysis and design process of visual brand image identity system and deepen design andclear design thought from the perspective of market and spread. In the end, design andapplication of visual brand image transmission are discussed to provide reference forconstruction of brand image.