The Analysis Of The Visual Effect Of "Shape With Heterogeneous" In Mark Design

Good brand image is not only beneficial to the sale of the product, but also itspotential value is cannot be counted with money, at the background of brand consciousnessthat has been a normal thing in people’s mind. Mark as the core of the brand vision imagesystem is more and more valuable to the companies and consumer for that it decides theoverall design of brand visual image system. With the diversification of communicationforms, business development and aesthetic need in daily life and so on, visual informationis increasing and its effect is enhanced. So the brand image is hard to be recognized. Howto have an effective communication through the design of symbol in this kind ofenvironment becomes a new question that logo designers have to face.This article discusses the visual effect of shape with heterogeneous and analyses theusage and advantage of it to present a new approaches and expression and enhance theeffect of brand image visual communication.