Restriction And Freedom—The Research Of Polymorphic Brand Logo Design

In this era of new media, interactive Internet, multi-form brand logo as a symbol of art designed to bring fresh blood, as a life-changing body, was given the ever-changing personality and overall unity in common. Polymorphic logo concern emotional and spiritual needs of the audience, to follow the development of aesthetic changes and the times, it is the logo design constantly improve and update the product, but also the inevitable result of the development of a new sign of the times.Polymorphic brand logo in a matrix of LOGO intentional system framework, is closely linked with the connotation of brand attributes, the system will flag changing manifestations connected together. Repeat frame shape polymorphic markers is not mechanical, but by changes in the rich visual expression to the rich connotation of the brand and brand image, and unexpected surprise in the form of presentation. In the form of freedom and liberation it needs a logical addition to restrictions, changes in demand are unified in seeking change. Thus, polymorphic brand logo bearing the brand increasingly rich and diverse content plays a very important role.Domestic research related topics and many more on the technical aspects of the analysis, this paper clearly defined multi-form logo concept, multi-form brand logo design conditions for development in order, relations and brand development, and the study and analysis from the perspective of other disciplines Theory design features and design principles polymorphic brand logo, combined with domestic and foreign design case, the design analysis techniques.