New Thinking And New Methods

Now in the new era of information explosion, advertising design has a pivotalposition, along with the rapid development of outdoor LED advertising in recent years,especially the network advertising market is growing at an alarming rate, inevitablyLED to the emergence of a new advertising model-GIF animated ads. Dynamicfigure as a GIF in the LED display screen and give full play to the advantages of thegraphic form on the Internet, it plays a role in advertising design more and moreimportant. So further research and further promote the GIF dynamic figure in theapplication and development of modern advertisement design is necessary.GIF dynamic advertising with its rich and colorful forms and a wide range ofaudience laid the important existence in advertising design. GIF unlike regulardynamic advertising print advertising, it is not the static graphic design into thetraditional print ads, but can also be a dynamic combination of activity, can morepowerful rendering atmosphere cause the attention of the audience, and increase theadvertising information expression of flexibility and interest. Same GIF dynamicadvertising also unlike regular television, film and television advertising expensive,GIF dynamic advertising can more quick and convenient completed and productioncost is relatively low, another more important is the Internet, outdoor LED screen andbody LED fast browsing features determines the GIF dynamic advertising can moreaccurately convey information in a short time.Discussion on the application of the GIF dynamic figure in advertising researchmainly focus on online advertising, LED advertising, e-books and concept bookadvertising these aspects. And from the analysis technique of expression, from theaesthetic principles are analyzed and from the Angle of performance analysis tofurther excavate the GIF dynamic advertising advantage and future direction. Throughmy research and analysis, GIF dynamic advertising can use well in real life manyadvertising design area, its advertising effect can achieve an ideal value.GIF dynamic undoubtedly reveal the advantages of the advertising is theadvertising industry in the future will certainly have to be reckoned with.