| This paper aims to make a quantitative analysis of the lexical features of online advertising English in comparison with press advertising English.Quantitative data are produced by such computer programs as SNOBOL4 and Visual Basic. The statistical result and the relative analysis about the two corpora reflect that online advertising English has something in common with press advertising English on lexical level and still possesses general lexical features of advertising language. However, some special terms concerning computer, software and Internet are most likely to appear in online advertisements. Compound words and abbreviations are much more employed in online advertisement English than in press advertisement English.It is discovered that the Internet has affected great influence on English. Based on the result of this research, a general comment on English changes influenced by the Internet is made at the end of the paper.
|
PDF Full Text Request