A Functional Stylistic Analysis Of Online Vehicle English Advertising

With the development of global economy, there are a large number of commercials coming into peoples’eyes, which are significant sources for customers to get information about the products. Nowadays, commercials are not only a kind of promotion strategy, but also play an important role in the communication between different countries. Especially when a new form of sale means-online sale websites begin flourishing, the accompanied online sale commercials attract the eyes of consumers and linguists. So it is necessary to conduct an analysis of online English advertising. However, most of the scholars pay more attention to the study of advertisements on TV or newspapers. Few studies have been made of the online English advertising from the perspective of functional Stylistics. In this thesis, the writer attempts to undertake a research on the online vehicle English advertising from the perspective of functional stylistics.Based on the theory of Systemic Functional Stylistics, the research attempts to conduct a functional stylistic analysis on the online English advertising of vehicles. More specifically, the analysis is undertaken from three levels:the discourse level, the grammatical level and the lexical level.Generally speaking, the thesis concludes five chapters. Chapter One is a brief introduction of the whole research, including the purpose and the significance of the research. Chapter Two is the literature review of functional stylistics, the research of online English ads in China and abroad, as well as the development of online advertising. Chapter Three offers the theoretical framework of the analysis, including theoretical basis of functional stylistics and the theoritical frameworks of the analysis. Chapter Four is the core of the thesis, in which comprehensive analysis is undertaken at three levels:the discourse level, the grammatical level and the lexical level. Chapert five is the conclusion, in which the major findings, the limitations of the research and some suggestions are mentioned.These results of the analysis can be used in the relevant fields. Besides, the research not only proves the feasibility of the functional stylistics but also broadens its scope.