New Pop Style: Pixel Pictures

Vertical portals are the websites specializing in some certain area, in which thearts college entrance examination portal is representative and typical. As a differentform from the traditional portal website, the good and bad intermingled verticalportals in the complicated market are always confused and chaotic.In2012, along with the Internet technology innovation changes rapidly, thecreative web form appears, and the arts college entrance examination portal’s visualforms gradually become more mature and natural, during which Chinese art collegeentrance examination, the key words, gets propagation in unprecedented scale. Aftermore than a year of investigation and sampling, I select the research topic of theprocess from the establish of website’s product line to servicing the target audience,the webpage design promoting website and building a user-experience-basedcomfortable art college entrance portal.This article explain from the vertical portal overview of origin and to the fieldinvestigation with the method of integration analysis of the arts college entranceexamination portal, and how this typical professional website design is influenced bysocial factors and cultural factors. What’s more, the specific design with the angle ofdeconstruction analyses this kind of website’s target audience needs and visual designskills, and I covered the deep51art website design as an example to do somesummary and criterion. The last in the series was put forward on the basis of verticalportal for future trend analysis and forecast.