The Application Research On Art Design

The combination of art design management is inevitable trend of social development.With the systematization and the complication of the enterprise art design, it also needs asystematic management. The differences of art design, is inevitably lead to The differences ofhuman modes of production, lifestyles and behavioral patterns.In view of the slow reform ofart design of the higher education, especially in art design concepts. Therefore, musttransform the backward artistic design management ideas, concerned about the contemporarycultural and creative industries, used the interdisciplinary Subject and frontier Subject,complement each other’s advantages. Based on the scientific analysis of the successfulopening ceremony of the2004Athens and the2008Beijing Olympic Games, so that we moreclearly understand the commercial value and social added value of the art design management.Through accurate interpretation and scientific grasp the important role of the "context, contact,connection " played in the art design management, to research the deep impact of thenew culture, new art, history, geography, national traditions on digital age, to explore the newideas, to renovate new concepts and models, to build a new system.In this paper, The characteristics and innovation of study is the new conception﹑the newmethod, the new conclusion.“New conception" embodied in the grasp on the starting point,guided expression and influence of context, contact, connection strategy through the analysisof a classic case on the art design management;" new method " embodied in the use ofChinese and Western cultural differences, use the Beijing and the Athens Olympic Gamesopening ceremony as the classic case to realize the re-transplantation of classical art on theContemporary art design;"new Conclusion" embodied in the use of the interdisciplinarySubject and frontier Subject, research on contemporary art design management ‘s new ideas,new models, the new system, in to better service for the contemporary art design education.Based on the analysis of the28th Athens Olympic Games opening ceremony and the29th BeijingOlympic Games opening ceremony, grasp the point of entry, and sublime the innovation, guide the effectof context, contact, connection, realize the commercial value and social added value of the art designmanagement. These two classic opening ceremonies realize the re-transplantation of classical art on the Contemporary art design, vividly display the great Oriental civilization’s five thousand years history andculture, use of modern multimedia technology, realize the integration of ancient and modern. finally thethesis draws a picture on the prospect of art design administration.