Design Management

Our enterprises have to face the more broad market , the more complexed demands of consumers and the more short periord of product research and development since 1980 . And design management come to be the key of modern product research and development . To our enterprises , design management is necessary .Design Management(named DM briefly)is to define the problems and targets of design and look for the very designers . Then we can make use of planning organizing directing and control ing to integrate^ moderate or communicate the resources that needed while designing and to find the most suitable solution . And we will realize the pre-arranged purpose and solve problems availably in time in the decided budget by the management of design strategyand design activity .Generally speaking , design management includes two levels of structures, design management strategy and the management of actual design works . Design management strategy is to regard design as one important part in the operation of business enterprise , then absorb the corresponding ideas in the various activities of whole business enterprise and give corresponding programming and leading . The management of actual design works can insure the business enterprise having a good runned effectively design section which will conduct the design actions and put concrete design mission into practice .The business enterprise can be runned perfectly through design management . Every section should be directed with design principle and strategy to realize design target and increase the product's value . Successful application of design management can make the business enterprises contain the management's strategy in the stage of planning , and the advantage of strategy also lay a good foundation for the product and business enterprise in the competition .At the same time, it can form a new and more close construction because design management strides over the traditional boundary of sections that is beneficial to establish a kind of complexed advantage , and it is very important for all the works of any business enterprises . The business enterprise should take every kind of factors into the valid integration and reach consistence that have relation to design such as market advertisement business enterprise identity engineering technique and so on . The designer should cooperate with each section mutually and interact each other, such as markeUmanagement engineering bazaar and so on ,so they can complete tasks efficiently create constantly and succeed. This whole process is the process of design management.At the same time , in our country, there are few business enterprises which make use of design management indeed . Few schools set up this course and few related works are published . It is still a very weak link for the research of design management in the realm of industrial design . However, with theaccess to WTO, our industrial designer have to confront with this problem .Whereas this, I collected a lot of related data . Under the tutor' s leading and based on the concrete facts of our country , I have been investigating the course of design management , and completed this thesis.This paper is regarding system theories as the basic leading thought. It is based on the industrial design and modern management science. Combinative some related cases, this paper detailed the principle of design management(recessive) , the strategy of design management(secret) and the actual works of design management(obvious).The full text is divided totally into four parts which are follows:The introduction is detailed to introduce the development of design management, the necessity and the definition of design management.The part of design management principle has five chapters. The contents includes the main factor, the property and target, the function and process , basic principles .rules and method of design management.The part of design management strategy includes the design creative strategy, the marketing creative strategy,...