On The Industry Of Wine In The Liangzhe Area In Southern Song Dynasty

The industry of wine in the liangzhe area has a long history and a good foundation. When the Southern Song Dynasty Period, LiangZhe area drinking of prevailing winds, at that time, many people liked drinking. Once popular drinking wind and local wine combination of tradition, the region’s wine obtained better development.On the production side, the official wine and folk wine production in the LiangZhe area were all developed. The official producting wine had higer quality. There were many official wineries in this area. At the same time, the wine was also very common folk activities. In the act of government within the allowable range, people can drink wine from the family as a unit. Wine varieties LiangZhe area to food wine, when all have the famous pop. In production skills, production technology inherited the development trend from previous generation, been summarized.On the circulation, LiangZhe region wine trade within the region was relatively developed, wine varieties in circulation was the main food wine. As a daily drink wine, its sales of large scale. When wine retail system divides into the official and private two. The main products of liquor body form:wine and liquor run parallel wine, liquor and so on franchise restaurant. Private sale of liquor agencies operating conditions were relatively simple, but in a wider range. And as the main place to sell wine, to show the different character between urban and rural areas. City the facilities and decoration was good, village tavern although relatively simple, but because of its open lower so numerous, distributed widely, satisfy the people demand for everyday drinking wine. In order to attract more customers, increase sales of alcohol, drinking wine, wine tend to prostitute library welcome wine to meet market demand. Factors affecting the price of wine is mainly the relationship between market supply and demand, the government’s wine industry policy and food prices.In terms of wine management policy, the LiangZhe region mainly trade, rushed to buy as well as the government of bootleg liquor Su treatment. Among them, the Gu was the main management policy. For the bootleg liquor phenomenon, government had a lot of order, but has been unable to stop. The most severe prohibition policy in two areas were rarely implemented in the LiangZhe, because the court bowed to the idea of wine class income was needed, thus ensuring the continued development of the region in the wine. The number of wine class LiangZhe region accounted for a higher proportion of government revenue, was an important source of government finance. The wine class collection was mainly composed of various wine service charge.Wine had an more prominent position in the Southern Song Dynasty LiangZhe society, the Liangzhe area politics, economy as well as the folk custom produced certain effect. Politically, officials through the banquet to deepen his feelings, or even to the liquor feed to make shangguan. In economic terms, because the folk feast LiangZhe area prevailed, the huge consumer demand stimulated the wine industry development in the certain degree. Because of the wine and quite generous, so officials also regardless of class participation grab crime of invasion. On the folk customs, the wine was a part of indispensable in various festivals.In addition to the red and white wine, especially played an important role in the education function of ritual, carrying and maintaining, advocating piety culture.