The Resarch Of Zhou Libo’s Shanghai-style Clean Talk Show

In2006,with his Shanghai-style clean talk show,Zhou Libo held thefirst show at the Shanghai Lyceum Theatre.Then it started a boom inShanghai.Since then,he has launched three special performances:Humorous Talkabout the Past thirty years, Humorous Talk about Grand Shanghai and I’m CrazyAbout Money.These special performances continued to hit in Shanghai and yilededa total of40million yuan box office,which became the most influential culturalevents in Shanghai’s performance market in2009.Subsequently,the TV version ofShanghai-style clean talk show landed multiple provincial satellitle TVs andbecame successful all over China.Why does the Shanghai-style clean talk showbecome popular in China in a short period of time?What is unique of it?Whatreactions does it bring with its popularitly in the whole country?This paper dicussesthese issues in the article.It analyzes the origin and development of theShanghai-style clean talk show compares their differences with the Zhao BenshanOpusculum and Guo Degang crosstalk,and highlights the featuers of it.At the sametime,the paper analyzes the reason of its popularitly from three aspects:socialcontext,marketing strategy,catering the middle class’s favor.Besides,this papercombines the talk show’s sensation with growing middle class’s taste in China fordiscussion,which is the novelty of this paper.The contents and features of the talkshow meet the need of the middle class in different extent.For example,it provides away of entertainment and meets the self-identity of the middle class.So it is popularwith the middle class.Meanwhile,the development of the Shanghai-style clean talkshow is facing much disputes and challenges,including refined depth of its criticismon current events and many scolars questioned its cutural philosophy.Ofcourse,when Shanghai-style clean talk show tries to achieve sustainabledevelopment,what lies important are excavation on its contents depth,handling theTV development law and the breaking the limit of local culture.