Contemporary Urban Aesthetic Image Building, And Cultural Transmission

along with the speeding up of globalization and urbanization, urbanaesthetics image building, and cultural construction competition to become the maincontent of the world-city competition, Therefore, urban natural urgently tomentioned the aesthetic image of the mold problem of urban construction aroundthe strategic planning level.The so-called urban aesthetics image, including three city concept, behavior andvisual system, the image of the city’s core is the most distinguishing characteristicsof the aesthetic image of the city, to focus on the essence of a city natural resourcesand human resources.Within the meaning of the sense, urban aesthetic image is the core of theaesthetic value of a city, as an object, for the subject aesthetic judgment through thesenses. Semiotics to understand, every city is a kind of internal system developed aunique aesthetic symbol, discuss a city symbol aesthetic significance, namely fromthe vision of aesthetic culture to look at the core of the city, aesthetic value andaesthetic cultural characteristics.Aesthetic image of the city is the city symbol role in the sensory experience ofthe audience and the formation of the overall perception and comprehensiveevaluation. Urban aesthetic image, building material system is based on a certainregional characteristics, the spirit of the aesthetic cultural heritage is based onspecific system construction, thus to make the audience to achieve aestheticcognition on the identity and spiritual resonance. Cities can become the spiritualhome of people, can become the home of the soul, that’s because every city havetheir own unique aesthetic image.Through a the Chengdu sample of Aesthetic Culture, hosted explore Chengduthe urban aesthetics core image logo sunbird "open and inclusive, limitless energy"urban aesthetics ethos; concern Chengdu urban aesthetics of Natural Historyaesthetic, cultural symbols presented geographical features aesthetic image, such as "Land of Abundance","Leisure","gourmet paradise" inherent dignity chaos, thespirit of the softness of urban aesthetics; Pay attention to aesthetics in chengdu city"world garden city", the living concept such as "poetic habitation" philosophy ofvalue and aesthetic value.Symbol as an information dissemination to the audience, Thus, the urbanaesthetics image shaped process can either be seen as a symbolic process, as is aninformation dissemination process. The urban aesthetic image-building anddissemination process is interacting with each other, is being nourished by theconstruction and development process of urban aesthetics.