Ideas And Visual Performances Of The American Printing Advertisement

America is a well-known advertisement power, and particularly its commercialadvertisement design has undergone the process from growth to maturity intechnology and concept, which is far ahead of us. This paper first takes the famousadvertisement theory or point as well as the overall research status of Americanadvertisement in the20th century as the background, and makes accurate and specificdiscussion on the advertisement pictures and literal visual performances of Americanprinting advertisement. Based on this, this paper discusses the American commercialadvertisement’s impact on its creator’s quality requirements from the perspective ofcommercial advertisement conduct and thus constructs its research system.The paper tightly focuses on the theme displayed by the advertisement creativity,adopts literature, graphical method and other research methods, combines withdifferent opinions held by the American advertisement masters, and makes furtherstudy on the thinking characteristics and other aspects in American advertisementcreativity. Then this paper introduces core point, namely, the American advertisementactivities is attached great importance to the largest excavation of the collectiveintelligence and the tacit understanding and cooperation relationship betweendepartments, whereas the designers’ primary quality requirements is the creativity ofgenius and unique way of thinking, and the abundant life experience and rational andcomprehensive work they have done in the earlier period are the most importantcreative source and basis in their work. Besides, in order to better explore theinternational market, American advertisement visual creativity begins to present thedevelopment trend of focusing on using image to dominate the advertisement.