A Study On The Technological Innovations Promoting The Developments Of New Formats Of Cultural Industry

Along with the rapid development of technology and the economics globalization,the joint development of culture, economic and technology is becoming a big trend ofour times. In the present era, culture has become a more and more important source ofnational cohesion and creativity and a factor of growing significance in thecompetition in overall national strength. The17th National Congress of the CPCelevated vigorously development of cultural industry to national development strategyheight, advocated promoting the development of cultural indust ry and breeding newcultural formats by technological innovation. Therefore, it certainly has greatimportant significance theoretically and practically making an in-depth study of newcultural industry formats development from a perspective of technologic al innovation.The paper has reviewed theories related to technology innovation such asSchumpeter technology innovation theory and the understanding of creativity based onsystem theory, and given a definition of new cultural industry format based ondomestic scholars views. After comparing the time periods of technology innovationsrelated to cultural industry with generating times of cultural industries, and anglicizingthe growing processes of new cultural industry formats, we find that there is a mutua llyreinforcing theory between technology innovations and the developments of newcultural industry formats. On the one hand, technology innovations are not onlysignificant to the motivation of new cultural industry formats, but also promote itsgrowth. On the other hand, the developments of new cultural industry formats, as oneof important guiding factor of the technology innovations, also provide mighty powerto it. It follows that technology innovations and the developments of new culturalindustry formats are closely to each other.According to different collocation of new elements and old elements and newcombinations, it can be understood in three respects that how technology innovationspromote the development of new cultural industry formats, such as technologyinnovations upgrading traditional cultural industry, promoting the convergence ofdifferent cultural industries and other industries which related to culture, motivatingcompletely new cultural industries. In order to achieving the prosperit y of new culturalindustry formats, it should follow particular mechanism in different periods of industrylife cycle, and meet many conditions, and be along the practicable paths. Based on theabove theoretical analysis and the current situation of Chines e new cultural industry formats, the paper suggests countermeasures in response to the problems presentedtoday.