The Motion Graphics Of Tantou New Year Pictures Culture Communication

Into the information age, traditional woodblock New Year pictures facing such a change of social transition, how to inheritance and spread this unique art form has become an important proposition.This design is based on "the traditional New Year pictures being digital" era background, takes Tatou pictures as design object, motion graphics for the traditional New Year pictures the inheritance and dissemination of culture.Design report based on the theory of culture communication and motion graphics analysis.Contains four parts the introduction, design research, design framework and design practice.The fourth part is the research focus.According to the background of Tantou pictures in hunan, artistic features, production process and the present situation adopt literature analysis, data analysis, image matching, etc, summarized the design method, finally draw a design concept:"The story of Tatou pictures","virtual workshop","stories about new year pictures " three themes design direction.Respectively into information design, icon design, interaction design and animation design concept, finally complete the Tantou pictures of hunan culture communication motion graphics.To the spread of the traditional New Year paintings art and design heritage areas have traditional form to the motion transformation may be made a preliminary attempt.