The Children’s Medicine Packaging Design Research

Children occupy decisive position in modern families’ consumption structure, as aspecial group for medicine consumption, children’s growth arouses attention of the wholesociety. Improper medicines taken by children often occur in recent years, and packingdesign for children’s medicine arouses attention by more and more people.Children patients and their parents not only pay attention to products themselves,they also pay attention to experience of spirit and sentiment when buying products.Pharmaceutical companies should grasp every detail to packing design for children’smedicine, which could guarantee the consumers to be at ease and comfortably using. Thushigher requirements are raised to packing design for children’s medicine. the dissertationstudies and summarizes development of packing design for children’s medicine, analyzesits present situation and development tendency in China, defines visual communicationdesign principles for children’s medicine’s packing design, based on demands forchildren’s psychology and physiology, carefully studies colors, graphics, characters,modeling, materials and opening mode for children’s medicine’s packing. Packing needscontinuous exploitation and innovation, packing design must convey informationaccurately, contains advancing designing philosophy and directs consumption concept.Based on the features of medicine packing and consumers’ demands, elements which canreally move the consumers should be sought out, rendering emotional care.The author hopes that the dissertation could provide some reference for children’smedicines’ manufactures and designers, in order to help them solving the problems in thecourse of designing and manufacturing. Through studying and absorbing advanced designphilosophy abroad, and according to the enterprises’ own characteristics, packing forchildren’s medicines should be designed not only embodies Chinese culture, but also be inaccord with the latest trend internationally, so as to make the products be adapt tocompetitiveness under market system, and further improve the quality of children’smedicines’ packing in China.