The Necessity Of Using Chinese Traditional Visual Elements In Chinese Cigarette Packaging

China's vast territory, many nationalities, after absorbed the essence of ethnic culture, the country's traditional visual elements to form the unique characteristics of the Chinese characteristic, has a unique artistic charm. Using Chinese traditional visual elements in the design of Chinese style cigarette packaging can make the Chinese style cigarette packaging reflects the rich connotation of Chinese traditional culture. Considering from the design element, color and other aspects, make the Chinese traditional elements can be fully integrated into the Chinese style cigarette packaging. Chinese style cigarette packaging design should embody traditional Chinese culture connotation in the design, and pay attention to visual effect. Chinese style cigarette packaging design by using Chinese traditional visual elements, is not only the use of our national culture and tradition, and also can spread of Chinese traditional culture, forming the Chinese style cigarette packaging design of traditional Chinese culture connotation. Chinese style cigarette package using Chinese traditional visual elements, will become the inevitable trend in the development of China's cigarette packaging design.From the Chinese style cigarette use of the excellent Chinese traditional visual elements as the starting point, the Chinese style cigarette packaging using Chinese traditional visual elements to cigarette packaging visual image recognition, memory and transmission, and contribute to national cigarette enterprises sustainable development in the fierce market competition, more conducive to spread traditional Chinese culture, such as several aspects of Chinese traditional graphics, fonts, colors and other elements in the visual elements were analyzed and explained, and the Chinese style cigarette package design development course and the current situation of Chinese style cigarette packaging design were analyzed, and through the "yellow crane tower" "white" brand cigarette use Chinese traditional visual elements of successful cases, Chinese style cigarette packaging design using the positive significance of Chinese traditional elements.