Study On The Design Of The Extension Of The Children’s Toy Packing

Children are at an important stage of growth and they have specific psychological characteristics. At present, the toy packaging on the market has many shortcomings and children’s toy packaging at home and abroad needs great improvement. Packaging design of children’s toys should consider the psychological and physiological characteristics of the special group. Also, the green design concept should be combined with the product feature of children’s toys to change the current situation of wasting children ’s toy packaging after one time of use.The research studies the packaging design of children ’s toys and explores the design method of extended function of packaging. Through the analysis on the development trend, market requirement and consumers’ purchasing psychology of packaging, the design direction of the extended functions of toy packaging. Besides, from the angle of product feature, new functions of packaging are expanded. The basic functions are protecting products, facilitating the transportation,conveying product information and promoting the sales, etc. New functions are brought into the packaging design, which gives the packaging repeated service lives to meet the material and mental requirements of consumers. Starting with analysis on the psychological and requirement characteristics of children and parents,the research develops the thought and methods of packaging design of children’ toys and combines the creative thought with packaging design to strive for the toy packaging with extended functions and suitable for children.By the continuity design of toy packaging, the research would like to attract more attention to the physical and psychological health ofchildren and offer better service to children and parents. With repeated service lives, the packaging can be used more than once, which can satisfy the material and mental requirements of consumers and help the sound development of packaging.