| With the speeding up of the pace of life more, driving the way of life for thepeople to pursue high efficiency, the public wanted a quick accurate acceptinformation, poster design this intuitive when print AD design, to integrate theinformation compression. Get rid of redundant elements in modern poster design,brave, do avenue to Jane has become a trend today, contracted aesthetic feeling cannot only clear impression to the person, at the same time with the least amount ofthings show the most beautiful side, bold up to something, it also inherits the designof the thoughts of less is more.The main content of this article is: the first chapter is introduction, this topic, thegeneral description of research background, significance and the present situation;Chapter ii "to" the spirit of the connotation and modern value, from the Angle ofhistory, dig deep spiritual connotation of the theory, analyze it from the perspective ofmodern modern life value, and study "to" the art form in poster design, send out thespirit of the connotation; The third chapter through the introduction of the series ofconcepts of poster design, research the difference between the modern poster andtraditional posters, poster is how to behave in new media is discussed; Fourth,the fifthchapter is the focus of this article,through the analysis of the unified concept to giveup and get this contradiction in the poster design reflected, which demonstrated thatcontracted poster design is good and willing to give up in China to study thedevelopment trend of the localization of poster design; Chapter vi as a summary.The beauty of this topic mainly from the poster design "to" art form, from theoryand practice to explore "to" the poster design is contemporary society peoplesearching for a good design, through various examples of positive and negativecontrast contracted poster design is good. On this basis, the poster localization inChina of willing to part with or use beauty is driven by how to reflect the elements ofthe research, at the same time to "to" art form in China’s future development trend ofthe poster design were discussed. |