"The Structure Of The Invisible"-the Theory Of Balance In The Application Of Graphic Design And Research

Human never ceased to balance the pursuit of beauty. To achieve balance ofobjects, we often can produce a kind of calm, solemn and stable psychological feelings.Symmetrical balance but not a way of performance, equilibrium is also an embodimentof balance, the balance of the graphics is by the graphics of the symmetry of evolution.In the balance of the composition plays an important role in weight and volume,Bulky for heavier than small size. And in different design work, determine the weightof factors is not only a form volume, in addition to the weight and volume of twofactors, visual perception of external things for people also played an important role.But before we use this kind of form, must deeply familiar with why we need to balancein the formations.The paper is divided into the following several parts: the first chapter is theintroduction. Balance in the second chapter analysis and design, the relationshipbetween paper to balance the origin, concept, development and necessary to comb,including the extension of gestalt theory. Balance of physical and mental balance ofcomparative analysis and the analysis of factors that influence the balance in graphicdesign through the case analysis of the size, position, effect of gravity, the direction,the color of five factors. The third chapter analysis and design of audiencepsychological effects, including the impact on consumer psychology and aestheticpsychology, the influence of background analysis of the current Chinese consumerpsychology of audience and influence the elements of consumer psychology. Aestheticpsychology in the image analysis of impact on the aesthetic consciousness andaesthetic creation. The fourth chapter–Applying Balance in Graphic Design–analyzesthe function and the application methods of balance in different styles of art works byusing case analysis and combining practice to discuss. The fifth chapter analyses theimportance of balance for design and use balance design works of human emotionalexpression. Chapter vi outlook design in the future, thinking about the design ofinnovative and closely integrated with practice. The seventh chapter summary.