Research On The Psychology Of The Film Of The Mainland Youth Since

Once popular mainland film in Hollywood blockbusters, youth movie in a very long time been neglected status. With the recent continuous development and prosperity of the domestic film market, filmmakers and film market issuers to raise awareness of youth in the mainstream Films mainland market have a certain status, influence has become widespread, the number of audience is constantly It increases. Since 2010, Zhang Yimou youth theme movie "Under the Hawthorn Tree" and the audience brings a different viewing experience. The film fresh, pristine love with the hero’s life touched many people, which compared with Hollywood, it is a different viewing experience, some more moved, some more ground gas. Early film starring publicity and confidentiality for men and women work for the future of a lot of box office by force. In the film we made 160 million box office success after a lot of filmmakers and film directors see the future of this theme, have to start planning the shooting, from youth Films intensified."Youth Films" is the most popular in recent years, the domestic arts, the most "fresh’temperament type of film, the film tends to show young people in the process of growing youth or experience through the characters experienced youth story review let the audience with the atmosphere of the film, a series of emotions, fantasy myself in the film world, as if there is a return to the good old days of the past feeling. Thereby obtaining a large number of moviegoers alike. The article referred to the mainland youth Films is an investment from the mainland Publisher, mainland director filmed and released in the mainland theaters; the main theme of the movie to the youth, more content and growth of youth or youth-related memories, the hero in the film continues to explore yourself, heavy knowledge society.Articles selected since 2010, several of the hit at the box office billions of dollars are youth Films(Under the Hawthorn Tree, so young, Tiny Times series, My Old Classmate, Fleet of Time,My Sunshine,Forever Young and so on) as the starting point, first locate through questionnaires and in-depth understanding of youth films audience, and then analyze these youth films made Students’ psychological state and thus the reason audiences impressive box office performance.Study of the article is: youth theme mainland China filming movies and Mainland Students viewing groups.Select Mainland Students for the study of the main reasons are: a clear object of study, to facilitate analysis and consolidation; 2 comparison with high school students and office workers,university students schedule relative freedom and flexibility; 3 college students have a strong subjective choice. right, middle and high school students a lot of time watching movies most mainland are accompanied by parents or teachers to select movies from more adult, but not toomany of their own choice; 4 college students than high school students at the beginning of academic qualifications and experience richer, more awareness of the film’s more profound, the film will be a more comprehensive evaluation of objective research can play a real effect.Through literature study, work analysis, questionnaire survey, statistical analysis, the following conclusions: 1 like watching Films youth audience and a more balanced ratio of male to female audiences. Audience distributed in various provinces and cities to Beijing, Shandong,Guangdong and other provinces and cities large majority; 2. These groups mostly like viewing in the evening by watching a movie or theater tickets through the Internet the way, 80 percent of college students surveyed watched "So young", but the film is also one of the most audience favorite film. The main motivation 3. Students audience into the movie theater to watch the youth theme of the film is to be entertained, to ease the pressure of life and learning; secondly to find emotional sustenance, get aesthetic pleasure; 4. Students mainly youthful audience favorite movie theme for the film’s aesthetic picture, audio-visual language rich, creative story line and beautiful young cast like.Through years of development after the movie theme of youth and organize research and analysis on the audience, the final chapter in the article based on the audience the psychological point of view put forward some suggestions and strategies. Including the creation of strategies to meet the policy and guidance, product can not blindly cater to psychological and audience tastes but also to correctly guide the audience at the same time attract the audience and establish the correct universal values, while entertaining but not kitsch, to the box office at the same time but not exaggerated; marketing and promotional strategies. Through various publicity and propaganda platform for movies, so that more viewers understand the movie; by making movie trailers and posters to attract the attention of the audience, more cultured audience, to make the film better development.