An Analysis Of Cross-Cultural Communication Of China’s TV Series

As the global economy becomes integrated, the communication and mutualintegration among all kinds of culture will get further acceleration. Television is arevolutionary point of culture. In the current world, television culture has far moreinfluence on human than any other forms of culture both in breadth and depth. TV drama isone of the representatives of TV culture. With the expansion and infiltration ofentertainment of mass culture in the world, China’s TV drama is facing new challenges andopportunities for its cross-cultural communication. On one hand, globalization allows us todeal with the enormous pressure of the large import of foreign TV series; on the other hand,it also provides a precious opportunity for China’s series to go to the world. Though Chinais a big country in the production and consumption of the television drama, the status andthe share of our TV series in the world market are not just as one wish, especially on thoserealistic TV series which can not be admired by the audience of other countries. Comparedwith the developed countries such as America, England and Korea who did well in filmand TV industry, China’s TV drama is still in its long-term "trade deficit" on cross-culturalcommunication. China’s drama has a certain export rate, but it is difficult for us to getexpansion in the overseas market to reflect the local culture.How about the process of the cross-cultural communication of China’s TV series?Why some China’s series can hit the overseas market while others can not? How topromote cross-cultural communication of China’s TV series? This paper will solve thethree problems above through the text analysis. The paper is divided into four chapters, thefirst chapter is the concept of cross-cultural communication and the global background ofthe current cross-cultural communication on TV series; the second chapter is the process ofcross-cultural communication of China’s series; in the third chapter, I establish a model ofcross-cultural communication of TV drama to analyze the success of several typicalChina’s TV series; in the fourth chapter, I compared China’s TV series with Korea’s TVseries which are both belong to Asian cultural circle, hoping to promote the long-term development of China’s TV series to the whole world.