Concept And Contrast Study Of Enterprise Image Recognition Between Local And Foreign Banks

Foreign banks in2007from the beginning of large-scale distribution of the Chinese market.Units in competition with foreign banks, will enable China’s banking sector has entered a newera of the Warring States Period.At the same time, according to China’s domestic commercial banks operating environmentbrand the status quo, the domestic banks to resolve the development process of brandmanagement and brand management of domestic banks-depth analysis of the problem exist onthe basis put forward countermeasures.In the new situation of competition and market demand of the birth, the brand awareness ofdomestic banks with the benefits highlighted, brand strategic business for the long-termstability of China’s banking sector will play an important role in development. In this paper,the main brands of banks, including domestic and international banking image recognitionsystem to do the study the analysis of the status quo. First of all, the theory of domestic andforeign brand, service brand theory and the theory of financial system brand recall, as well asfor the relationship between the bank brand as the main body of modern financial enterprises,that is mainly a service has a basic understanding of the brand.Looking back at the basis of theory, combined with the reality of China’s banking industryto further the concept of bank brands, content, features, general characteristics and unique tothe industry to analyze the property. Further, through the Bank of brand management and itscause analysis of application of image recognition systems theory, the banking sector onforeign brand management brand positioning, brand development, brand innovation and brandmaintenance of four made a detailed analysis and comparison.Although the seat of China’s banking sector over the enormous potential market, but in thebusiness of brand awareness is still in its infancy, corporate image strategy is in its infancy,exploration, and large-scale foreign-funded banks to enter China’s market, which our countrywill be the pattern of competition in the banking sector have a significant impact. The face ofa modern market economy values, modes of behavior and operation skills, the Bank of Chinaas soon as possible, enterprises should combine their property, and the reality of the industry to establish a new set of knowledge systems, to adapt to the changing needs of time.Focus on the following recommendations: China’s banking industry must set up its owncompetitive strategy, formulate a number of long-term, stable system, the overall direction ofdevelopment; in constant competition, enterprises must have a complete image brandingstrategy is a priority; recognition systems integration and enterprise management, thecorporate image recognition system gather new ideas and behavior patterns. Believe that thestate-owned banks in an open environment to work together through the various aspects ofcompetitiveness will continue to enhance the competitive strength as a cross-border banks, setup Chinese banking sector at a new international image of the financial sector in the world tooccupy an important position.